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May 4, 2025

5 Free Marketing Tips to Boost Small Business Visibility

5 Easy Ways to Instantly Get More Eyes on Your Business (Without Paying for Ads)

Ever feel like you’re showing up online, posting your heart out... and still hearing crickets? ?‍♀️ Trust me, you’re not alone. When I first started, I thought that if I just posted more, the right people would magically find me. (Spoiler alert: they didn’t.)

Getting seen online isn’t about doing more, it’s about doing the right things.

In this post, I’m sharing 5 super simple, totally free ways you can get more eyes on your business starting today, without needing to pay for ads or burn yourself out.

Let’s dive in!

? 1. Optimise Your Social Media Bio


Your bio is the first thing people see when they land on your profile, and first impressions are everything. People will scroll straight past if it’s vague or full of fluff.

Quick win: Make it clear who you help and how you help them. Think: “Helping busy mums create peaceful homes through decluttering coaching” — instead of just “Coach | Speaker | Mum”.

Give people a reason to follow you at a glance.

? 2. Use Engaging Openers

You’ve got about 3 seconds to grab someone’s attention before they scroll on. That means your first line matters more than you think.

Instead of starting with “Here’s what I think about marketing today…”, try: “If you’re struggling to get noticed online, read this.”

Make it about them, not you. Curiosity + relevance = engagement.

? 3. Comment on Other People’s Posts

It might sound too simple, but appearing in someone else’s comments section can drive more people to your page.

But here’s the key: Be genuine. Say something thoughtful. Don’t just drop “Love this!” and run. Real engagement builds real connections, which makes people want to check you out.

? 4. Create Saveable Content

Want to know the secret to posts that keep working long after you hit publish? Make them saveable.

Think quick tips, mini checklists, juicy bite-sized advice — the kind of thing someone sees and thinks, “Ooh, I need to come back to this.”

It boosts your reach and your credibility.

? 5. Share Behind-the-Scenes Moments

Perfection is out. Real is in.

People want to know the person behind the brand — so don’t be afraid to show the messy desk, the coffee spill, or the ‘why’ behind what you do.

These little glimpses help people feel like they know you, which builds trust faster than a polished promo post ever will.

? Wrapping it up…

None of these tips takes hours, and they won’t cost you a penny — but they require small, intentional moves.

Growing your visibility doesn’t have to be overwhelming or expensive, and it just needs to be intentional. A few small moves, done consistently, can make a massive difference over time.

Pick one of these tips today and give it a try, you might be surprised how quickly people start noticing you! ?

I’d love to hear which one you’ll start with — leave me a comment below or send me a quick DM!

(And if you want more no-fluff marketing tips like this, grab your copy of 10 Sales Strategies to Grow Your Business — I’ve got your back!)

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