As a small business, it can sometimes seem like you’re up against it when it comes to the larger competitors. However, this isn’t the case at all. Being a small business, you’ve got the same range of opportunities open to you as any of your rivals. These opportunities come in the form of ways to […]
I love sales and selling and I can never understand people who say to me that they hate selling to people because they don’t want to sound “salesy” – Is that even a word? There are so many benefits to having a conversation with another person about how you can change their life and that […]
The value that online directories bring If you’re struggling to grow your business in terms of its reach and traffic through to your website. Alongside paid adverts and social media campaigns, you may want to try listing your business on online directories. The name pretty much explains the functions that these sites play. They will […]
A logo is essentially the face of your business. Many successful businesses such as McDonald’s and Nike are instantly recognisable purely because of their logos. So it’s certainly worth investing time into creating your logo. However, creating a logo doesn’t have to be a long-drawn-out process. There are plenty of tools at your disposal to […]
You really should consider building a website for your small business, no matter what industry you’re in, it’s essential in the modern-day to have a web presence. More people than ever before will find the service or product they’re looking for through a search engine such as Google. It’s a common misconception to assume that […]
Why you should be repurposing your online content You may just think that once you have written a piece of online content and posted it, that’s it. Job done. Well, in part it is. Your blog is up there and can be viewed. But did you know it can also be repurposed? This saves you […]
Email marketing is one of the longest standing and most effective ways of marketing. With data of potential leads and customers in abundance. It has never been so effective. It’s good having a campaign in mind. And even better having a list of potential leads. But without an email marketing platform, they are essentially redundant. […]
How you can start building an email list for free One of the oldest but most effective ways of digital marketing is through emails. Email campaigns have been for years one of the best ways of marketing your product or brand. And despite other channels such as paid adverts and social media coming onto the […]
The importance of appointment scheduling As a business owner or entrepreneur, you may find that your days consist of meeting after meeting. Whether you’re meeting your business partner, a potential client, or even catching up with the team. With so much going on it can sometimes seem easy to forget about meetings you’d already booked. […]
Why your business should have search engine optimisation in place Having a website without SEO normally results in little or no visits to it. You may as well leave it to gather dust. You want a website that is driving traffic organically through all of the major search engines. No traffic to your website means […]
