Why Imperfect Action Will Grow Your Business Faster Than Any Perfect Plan
If you’ve ever delayed a post, paused a launch, or buried an idea because it “wasn’t ready yet”, you’re not alone.
Perfectionism is one of the biggest blockers for small business owners. And not because they don’t know what to say… but because they’re scared it won’t be good enough.
Here’s the truth
Perfection is fear wearing a smart outfit. And fear? It’s what keeps you invisible.
Why Imperfect Action Wins
Let’s break it down.
Your audience isn’t looking for polished scripts or flawless designs. They’re looking for a connection. For honesty. For you.
That “messy” post you nearly didn’t share? It might be the one that makes someone finally feel seen.
That live video with a wobbly start? It might be the moment someone decides they trust you.
Imperfect action creates momentum. It builds confidence. And most importantly, it gets you visible.
What Stops People from Showing Up
In my work coaching service providers, creatives, and heart-led entrepreneurs, these are the top blockers I see:
“I don’t know what to say.”
“I need better branding first.”
“What if no one engages?”
“What if I sound salesy?”
These thoughts are normal. But they’re also lies.
The longer you wait for perfect, the more you miss the chance to connect with people who already need you.
3 Mindset Shifts to Help You Move Forward
Confidence is built through action, not before it. Start small. Post something honest. You’ll learn fast.
Structure beats inspiration. Use simple frameworks to help you create when motivation is low.
Progress > Perfection. A done post is miles ahead of a “perfect” draft no one ever sees.
Try This: The 1–1–1 Rule
If you’re feeling stuck, use this:
- One lesson
- One line of story
- One action step
It’s fast, clear, and gets your message out without overthinking.
Ready to Take Imperfect Action?
🎁 Download my free 10-Minute Post Generator, a fill-in-the-blanks guide that’ll help you share something meaningful in under 10 minutes.
You can grab it here or DM me on social with “10-Minutes” and I’ll send it your way.
The truth is, your people aren’t waiting for perfect.
They’re waiting for you.