July 7, 2025
If you’ve ever delayed a post, paused a launch, or buried an idea because it “wasn’t ready yet”, you’re not alone.
Perfectionism is one of the biggest blockers for small business owners. And not because they don’t know what to say… but because they’re scared it won’t be good enough.
Here’s the truth
Perfection is fear wearing a smart outfit. And fear? It’s what keeps you invisible.
Let’s break it down.
Your audience isn’t looking for polished scripts or flawless designs. They’re looking for a connection. For honesty. For you.
That “messy” post you nearly didn’t share? It might be the one that makes someone finally feel seen.
That live video with a wobbly start? It might be the moment someone decides they trust you.
Imperfect action creates momentum. It builds confidence. And most importantly, it gets you visible.
In my work coaching service providers, creatives, and heart-led entrepreneurs, these are the top blockers I see:
“I don’t know what to say.”
“I need better branding first.”
“What if no one engages?”
“What if I sound salesy?”
These thoughts are normal. But they’re also lies.
The longer you wait for perfect, the more you miss the chance to connect with people who already need you.
Confidence is built through action, not before it. Start small. Post something honest. You’ll learn fast.
Structure beats inspiration. Use simple frameworks to help you create when motivation is low.
Progress > Perfection. A done post is miles ahead of a “perfect” draft no one ever sees.
If you’re feeling stuck, use this:
It’s fast, clear, and gets your message out without overthinking.
? Download my free 10-Minute Post Generator, a fill-in-the-blanks guide that’ll help you share something meaningful in under 10 minutes.
You can grab it here or DM me on social with “10-Minutes” and I’ll send it your way.
The truth is, your people aren’t waiting for perfect.
They’re waiting for you.
How to Find My Coaching Niche The Unrivalled, Highly Effective, and Industry-Leading Blueprint to Position Your Life Coaching Brand OnlineThere’s a strange kind of silence before clarity hits. You know that moment when you’re sitting at your laptop, lukewarm coffee beside you (the one you’ve reheated three times), and you whisper how do I find
Read MoreMarketing for Life Coaches: The Unrivalled, Most Comprehensive, Highly Effective FunnelLife coaching and mindset coaching are industries full of passion and transformation. But here’s the challenge. Being a brilliant coach doesn’t automatically mean clients will find you. The reality? If your marketing isn’t structured, you’ll end up chasing leads instead of focusing on what you
Read More10 Social Media Content Ideas for Coaches That Build Trust (And the Messy Bits In-Between)Honestly, if you’re a coach who isn’t knackered from trying to keep up with social media, I envy your stamina. The thing is, trust isn’t built with a single, neatly filtered Instagram quote or some recycled meme about “believing in yourself”
Read MoreHow to Get Coaching Clients When You’re New 7 Gold Standard (but Slightly Messy) Ways That Actually WorkSo. You’ve finally got your certificate. Mindset coach, NLP whizz, hypnotherapy wizard. whatever the label is, you’re officially qualified.Buzzing, right?You feel a bit electric at first. Like, this is it. You’ve got the tools. The passion. That burning sense you’re meant
Read MoreHow to Turn Conversations into Clients (Without Sounding Salesy)Let’s face it, selling can feel icky when you’re not sure what to say or how to say it.Maybe you’re worried about being pushy. Maybe your voice shakes a bit when you quote your price. Or maybe you just avoid “the selling bit” altogether and hope people
Read MoreIf content creation feels like a never-ending hamster wheel, you’re not alone. Most small business owners I work with tell me the same thing: “I know I need to be consistent online… but I just don’t have time.”Here’s the truth most people won’t tell you: You don’t need more time. You need a better system.Welcome
Read More