What is Push Notification marketing?

So what is push notification marketing?

You may have been subject to push notification marketing on your smartphone. In fact, the chances are that you are probably a recipient of numerous push notifications. Intended on getting you to buy a product/service without you even knowing.

So today we are going to look at push notification marketing, what it is and why it is so effective. And why you should implement it into your business's digital marketing strategy so that it can help to start driving more traffic to your website.

 
So what is push notification marketing? 

Well, it’s an advertising strategy whereby businesses will look to appeal to their audiences via push notifications. Sent to end-user during browsing sessions.

These notifications can be sent through an array of devices, including smartphones, tablets, and even wearables. They can also be tailored with a range of different messages. That can be tailored to certain segments of your audience and also to specific promotions that your business might have on at that moment in time. 

What are the benefits of push notifications?

Compared to other forms of digital marketing, push notifications have proven to be more effective in certain areas than most. For example, studies have proven that they, on average, tend to have a higher level of engagement. Some businesses experiencing an increased app engagement of up to 88%.

There is also evidently a much wider outreach with more people using smartphones than on any other device worldwide.

They are also incredibly effective in driving users to your website or app during a limited-time promotion. Allowing you to update them in real-time instantly to a promotion that you’ve currently on. Whether it be across your website or on a particular item.

It is also an incredibly affordable way of marketing. If people agree to receive push notifications from your website, this saves you from having to spend to accrue email lists. And there are many apps that can help you boost and push notifications out with next to no little cost. 

Proven effectiveness

At first, glance, push notifications may seem a bit invasive and maybe a bit too ‘straight to the point’. However, over time figures have shown this isn’t the case.

Certain arguments against using push notifications include these reasons alongside the fact it warrants an immediate response by clicking on the notification and it can also detract the user's attention from what they were doing at that moment in time.

However, push notifications to allow you to personalize the message that you are delivering to your audience. Nearly all of us can detect when a generic marketing spam message has been sent to us without any personalization to ourselves or other users.

Whereas, as a business, if you take the time to segment your audience correctly. You can deliver personable and tailored notifications that will have a much higher chance of driving engagement and creating a conversion.

Top tips for push notification marketing

There are certain top tips to help you utilize the effectiveness of push marketing. The first part of any important push notification strategy is to gather the users to send the notifications through to.

The best way to accrue end-users for these notifications is on certain pages on your website. Such as if they have read a certain blog that you’ve recently published. Or viewed a particular product that is on promotion at that particular moment in time.

The next is for service and product launches. Utilize push notifications to make the launch as widespread as possible. In the same way that you’ve probably had notifications from news websites and apps. Regarding breaking news. why not utilize a push notification campaign for a product launch to immediately drive attention to either your app or your website.

Finally, ensure that if someone clicks on a push notification, you’re making the most of it when they arrive at that particular page. Don’t let traffic funnel to one of your web pages and not convert into sales. If it isn’t a product purchase page, ensure that you have a visible, clear, and concise CTA at the top of the page.

Typically, these are at the bottom of web pages however placing them at the top ensures the maximum chance of it being seen and fulfilling their purpose. 

In Summary

If you want to diversify your digital marketing campaign and increase engagement as well as customer retention, you should certainly consider push notification marketing. It is also an incredibly effective way of driving traffic to your website and/or mobile app.

If you want to know more about utilizing push notifications within your digital marketing strategy get in touch with me today. 

We can take a look at your business and it’s digital marketing strategy to see where your online presence is. And identifying marketing how can be enhanced and utilized to further drive more traffic to your website.