What Should I Charge as a Coach?

What Should I Charge as a Coach? UK Coaching Prices, Rates & Packages Explained

A slightly chaotic (but honest) breakdown of coaching pricing, coaching rates, and the whole messy world of deciding your coaching fees.

Right, let’s get straight into it, because if you’re here Googling things like “what should I charge as a coach” or “how much do coaches charge in the UK”, you’re probably tired of staring at your notebook (or Notes app), avoiding making an actual decision.

I get it. Pricing your coaching services feels weirdly personal. One minute you’re thinking, “Yes, I’m worth £200 a session,” and the next you’re having a mini existential crisis because someone on TikTok is offering £20 coaching packages and “seems” successful (they’re not, trust me).

So let’s actually talk about coaching pricing, coaching rates, and how to figure out what to charge for your coaching services without melting into a puddle of existential dread.

Start With the Question Beneath the Question: What Is Your Coaching Transformation Worth?

Most coaches ask: “How much should I charge?” when the real question is: “What is the transformation I offer worth?”

This is the bit that hits you in the gut.

Clients don’t pay for hourly coaching sessions. They pay for:

• Relief from fear

• Confidence boosts

• Structure

• Accountability

• Strategy

• Clarity

• Whatever magical shift you help them create

This is why coaching pricing strategies shouldn’t focus on minutes or hours, they should focus on the result. The “before and after”. The transformation.

I still remember sitting in my living room late at night, laptop glowing, researching “how to price coaching packages” for the twentieth time. I’d convinced myself to lower my price again, and that drop made zero difference. Clients don’t come because you’re cheap. They come because you’re clear.

The Four Anchors Every Coach Should Use to Set Coaching Prices

These aren’t theoretical. These are the anchors used by coaches who are actually paid well, the ones with a proven coaching pricing structure, not just vibes and self-doubt.

1. Your Experience (the depth, not the years)

Someone with 12 months of focused experience often delivers better results than someone with 10 years of dabbling. People pay for outcomes, not calendars.

2. Your Coaching Niche

Trying to coach everyone is the fastest route to confusion and tiny coaching fees. Specialists charge more. Generalists get ghosted more.

3. How You Structure Your Coaching Services

One-off sessions are perceived as having the lowest value. Packages and programmes? Those are your high-value coaching offers.

4. Your Confidence (sorry but it matters)

You can have a brilliant programme priced at £100, but if you whisper it like a nervous mouse, people will walk away. Confidence increases perceived value, even if you’re still figuring it out behind the scenes.

So… What Should You Actually Charge as a Coach? (In the UK, realistically)

This is where most coaches hold their breath. Don’t worry,  this is an honest breakdown of coaching rates based on what's actually happening in 2025.

New Coach (0–1 years active coaching)

£40–£75 per session £300–£600 per package (Great for building confidence, gathering testimonials, testing pricing models.)

Developing Coach (1–3 years)

£75–£150 per session £600–£1,800 per package

Established Coach (3–5 years)

£150–£250 per session £1,800–£4,500 per package (Niche clarity + a signature method usually kicks in here.)

Expert-Level Coach (5+ years)

£250–£500+ per session £4,500–£10,000+ for premium coaching programmes

You don’t have to follow these numbers, but these ranges are aligned with UK coaching standards, client expectations, and the current coaching industry in 2025, which has become more competitive, saturated, and, oddly, more expensive, thanks to people branding themselves as “transformational disruptors” overnight.

Digital Systems That Make Pricing Easier (& Stop You Spiralling)

This is the juicy bit that ties everything together.

Because here’s the truth. Coaches don’t struggle with pricing. They battle with self-management.

If your systems are chaotic, your coaching prices will always feel unstable. If your digital processes are polished and structured? You naturally feel like someone who should be charging more.

1. Digital Client Onboarding (Highly Esteemed Coaching Essential)

Your coaching services pricing feels instantly more premium when onboarding is smooth.

Use Dubsado, HoneyBook, Trello, anything that:

• Sends contracts automatically
• Sets up invoices
• Organises coaching sessions
• Sends welcome packs
• Stores client intake forms

A polished onboarding system makes your coaching rates look perfectly reasonable.

2. A Coaching Pricing Calculator (Most Strategic)

This is where logic finally enters the room. Build or download a calculator that factors in:

• operating costs
• time
• niche value
• transformation
• demand
• income goals

This is the most reliable way to avoid undercharging.

Notion, Google Sheets, Airtable,  any of them can handle it.

3. Goal & Habit Trackers (Longed For but massively underrated)

Motivation burns out fast. Habits keep your coaching business alive.

TickTick, Streaks, Motion, Notion dashboards… honestly, anything that stops you drifting.

You can't raise your coaching fees if you're inconsistent. Clients feel that.

4. Your Signature Method (the backbone of high coaching fees)

Coaches who charge more have frameworks. Coaches who struggle… don’t.

Document your method in Notion, Canva, Google Docs or Miro. This becomes the foundation of your coaching pricing strategy.

5. Content & Visibility Dashboards

Visibility increases perceived value. And perceived value affects coaching pricing.

Track:

• posts
• engagement
• repurposing
• topics
• conversions

Notion + Airtable = chef’s kiss.

6. Automation That Saves Your Brain

Your time is valuable,  your coaching fee should reflect that.

Automate:

• reminders
• onboarding
• follow-ups
• scheduling
• email nurturing

Using MailerLite, Calendly, MemberVault, Typeform, Make.com, etc.

Automation increases confidence → confidence supports higher prices.

7. A Coaching CRM

Track client progress properly. This builds evidence of transformation,  and evidence sells higher-ticket programmes.

8. A Testimonial Library

Screenshots = social proof Social proof = higher coaching fees

It’s simple.

9. A Revenue Dashboard

If you don’t know your numbers, your pricing decisions will feel emotional, not strategic.

10. Weekly CEO Reflection

A real coaching business reviews its numbers and its energy weekly. Your pricing should evolve based on:

• What’s working

• What’s draining you
• What clients actually need
• What your market is doing

Final Thoughts (slightly contradictory but true)

You deserve to be paid well for your coaching. You also need structure, clarity, and a bit of bravery.

Pricing your coaching services shouldn’t feel like emotional turbulence, even though it often does on a random Wednesday afternoon when you’re questioning your life choices.

But with:

• the right coaching pricing strategy,

• stronger digital systems, and

• a dash of self-belief…

…you can charge confidently, sustainably, and without apologising for it.

And yes, you’re allowed to raise your prices. Even if the kettle’s boiled three times and you still haven’t made the tea.

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