I love sales and selling and I can never understand people who say to me that they hate selling to people because they don’t want to sound “salesy” – Is that even a word?
There are so many benefits to having a conversation with another person about how you can change their life and that is what selling is to me, a conversation.
But I do get it, if you are working for the man, well then sales can feel like a chore.
Hitting somebody else’s target, building their empire.
Them getting all the glory, while for all your effort, you end up with just enough money to get you through the month.
But if your selling for your own business then it should be a different story altogether
You should embrace sales and selling because you are in a position to change your life for the better.
There are a number of reasons why I love sales and selling, and I wanted to share with you exactly why I love the fine arts of being able to sell confidently.
I love sales because it shows the person in front of you that you are taking an interest.
I love people, I love their stories, dreams and inspirations.
When I have a product or service to offer, I rarely talk about it when I am with a prospect, why?
Because I have learnt to ask more questions and do less talking.
You see, people love speaking about themselves because nobody ever asks them about them.
So when your prospect gets the opportunity to have a non-judgmental conversation with a person who is there to listen.
You will be amazed at how powerful this can be in terms of building a strong relationship, whether they buy or not. which leads me nicely onto
Making a friend
I love sales because you can also gain a friend as a bonus.
You see a sales presentation is not a declaration of war
It is an opportunity for you to find out if the person in front of you is the kind of person you would have a beer with or share stories about a holiday destination.
They may have a network of people who could be useful for you, and likewise, you may have a network which would be beneficial to them.
So next time you do a presentation remember, it is not the end of the world if they don’t buy.
You may have just impressed them enough that they recommend your services to others even though they have not used you themselves which leads me nicely onto
I love sales because it can help you get referrals
If your taking an interest and making a friend well, then this is the bonus.
Imagine getting referrals from a person who has never used your business?
It does happen and it happened to me countless times when I worked in the corporate world.
If you have had a proper conversation with the person in front of you
Then you will have established what they need right now
It may not be what your offering
But you may have a contact or know somebody who can help them, all you need to do is pass on the details of connection and you have just enhanced your level with this person who is not even going to buy from you.
But so what
Would you rather have a person talking about you to others every week?
Or would you rather have that one sale and then move on?
Finally and the most important reason
I love sales because if you are running your own business, then more sales generally means more money
Unless your running at a loss
Which in that case, stop selling and go and speak to a cash flow analyst
I know several if this is something you are concerned about.
What can be bad about loving sales and making more money?
- It could mean more money for you and your family.
- It could lead to you investing back into your business to help with growth.
- It could mean you paying for some time-saving software to address that work/life balance.
If you don’t like sales right now, it is probably because you hate selling.
Well stop selling, take the pressure off your head and have a conversation instead.
So there you go, my 4 reasons for loving sales and selling.
But what if your still not convinced
What about if you still feel you cant sell without being salesy?
Again that fictional word 🙂
Well, the solution is to start creating your own online and offline content which can be used to do the selling for you.
A website, landing page, social media profile or even a YouTube channel.
You can easily set up your sales message across any of these online assets and let it do the selling for you.
If the above has left you crossed eyed and confused, then perhaps we need to have a conversation.
Because I love helping small business owners who are confused about the best way to generate leads and convert more sales in their business.
Right, I’m off to have some conversations and make some friends.
Would You Like To Generate More Leads And Convert More Sales In Your Business?
In principle It is easy to grow your business, say the experts.
All you need to do is generate more leads and convert more sales.
But unfortunately, that is easier said than done for most small business owners.
You see most small business owners don’t understand online marketing, they constantly feel overwhelmed by the constant barrage of information that is delivered to them almost daily, and they are tired of throwing good money after bad, chasing the latest marketing trend that is going to make them millions.
Is it any wonder that most small business owners quit their business after 3 years.
Well if this is YOU, it does not have to be like this.
Take a look below at what the Love Sales Hate Selling Academy can do for you and your business
Let me help You grow your business and remove the tech overwhelm that is stopping your business growth.