February 3, 2020
đź‘‹ New here?
Feeling overwhelmed with marketing or sales?
I’ve created a simple guided pathway to help you build clarity and momentum.
👉 Start here
The first step in getting your business online is to set yourself up a website. And once that is done, you’re over the first hurdle, well done.
 However, it’s pointless having a website if nobody is going to visit it.
 Now, there are different ways to get traffic to your website, through word of mouth or social media, however, one of the most powerful ways is through search engines.
The biggest of which being Google, which receives a staggering 63,000 searches PER SECOND.
Which over the year amounts to 2 trillion searches. That’s why (if you haven’t already) you should start engaging with Google so that people using the search engine will stumble across your website, which will result in increased traffic and sales, pushing your small business to the next level.
What You Can Do To Start Engaging With Google
The first step to engaging with Google is getting Google to recognise your website and to become aware of this. And to do this you’re going to want to upload your sitemap to Google Search Console.
What this does is explain to Google exactly how your website is structured, once uploaded, it will take a few days for Google to crawl through your website, feeding back any errors that it picks up on during the process.
Do This Next
Next, now that you’re drawing traffic to your website, you’re going to want to know where this traffic is coming from, during what time of the day they’re visiting, and more importantly, what pages they’re visiting and how long they’re staying there.
Google Analytics provides you with all of these valuable insights however you’re going to need to ensure that you have your search console set up fully so that the two can communicate with one another.
Now, there are two main ways of getting yourself noticed on the actual search engine.
The first is through what is called SEO or Search Engine Optimisation.
This covers a whole array of ways to work your way up the rankings of Google organically. Typically this involves keyword research and content creation.
The next way in which you can increase your visibility is through paid results and that is where Google Ads comes in.Â
Google Ads or PPC allows for your results to be placed right at the top of the page above all the other results.
You’ll pay for each click you get through to the website.
I recently did a post about How Pay Per Click Campaigns Can Drive Traffic To Your Website you can read more here
It can sometimes cost you more depending on what time of day it is, for example during Midday more people will be on their lunch and therefore more searches are going to be made.
All in all, Google is one of the most powerful resources for any business out there.
Utilized in the right way it can take your business to the next level and help you market your small business more effectiviely.
You need leads to generate sales. Without sales you have no business. It's time for you to get better at both of these business activities.
New here? 👉 Start Here
If you are trained as a coach but still unsure how to package what you do into a clear offer, this blog will help you move from skills and ideas to something people can actually understand and buy.
Read MoreWhat Am I Selling as a Coach? How to Get Clear on Your OfferIf you are a newly qualified coach and you keep finding yourself thinking, I know I can help people, but I do not know how to explain what I actually do, this is for you.It is one of the most common sticking
Read MoreOvercoming Imposter Syndrome as a New Coach. Simple Smartphone Habits That Quiet the Noise and Boost Your Confidence Let’s be honest, imposter syndrome as a new coach feels like an uninvited guest who keeps turning up when you’re trying to do something brave. You’re building a coaching business, trying to look like you’ve got it
Read MoreWhat Should I Charge as a Coach? UK Coaching Prices, Rates & Packages ExplainedA slightly chaotic (but honest) breakdown of coaching pricing, coaching rates, and the whole messy world of deciding your coaching fees.Right, let’s get straight into it, because if you’re here Googling things like “what should I charge as a coach” or “how
Read MoreHow to Find My Coaching Niche The Unrivalled, Highly Effective, and Industry-Leading Blueprint to Position Your Life Coaching Brand OnlineThere’s a strange kind of silence before clarity hits. You know that moment when you’re sitting at your laptop, lukewarm coffee beside you (the one you’ve reheated three times), and you whisper how do I find
Read MoreMarketing for Life Coaches: The Unrivalled, Most Comprehensive, Highly Effective FunnelLife coaching and mindset coaching are industries full of passion and transformation. But here’s the challenge. Being a brilliant coach doesn’t automatically mean clients will find you. The reality? If your marketing isn’t structured, you’ll end up chasing leads instead of focusing on what you
Read More