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June 8, 2024

Elevate Your Business: Expert Tips and Unconventional Fixes for Underperforming Websites

I come across a lot of business owners, who find it incredibly frustrating when their website isn’t generating the leads or traffic they expect. They’ve invested time, money, and effort into their online presence, but the results aren’t there. 

If your like them, understanding the common challenges and exploring uncommon solutions can help you transform your website into a powerful tool for business growth.

Let's dive deeper into some common challenges and explore unique ways to address them, along with updated information and insights.

Poor Website Design and User Experience

The Challenge

 A website that’s difficult to navigate, slow to load, or visually unappealing can drive potential customers away.

Uncommon Solution:

Focus on Emotional Design. Create a website that not only looks good but also evokes positive emotions. Use colours, typography, and imagery that align with your brand’s personality and values. Incorporate storytelling elements that make visitors feel connected and understood.

Additional Actions You Can Take

Add micro-interactions – small animations that guide users and provide feedback. These can make the experience more engaging. Also, ensure your site is responsive and works well on all devices, from desktops to smartphones.

statistic, wordpress, web, emotional design

Lack of SEO (Search Engine Optimization)

The Challenge

If your site isn’t optimised for search engines, it won't appear in search results, making it hard for potential customers to find you.

Uncommon Solution:

Apply Neurodesign Principles. Use insights from neuroscience to design elements that enhance how the brain processes information. This includes creating layouts that guide the eye naturally and selecting colours that improve focus and retention. Optimising for SEO while considering how users’ brains work can create a website that feels intuitive and engaging.

Additional Actions You Can Take

 Use structured data markup to help search engines understand your content better. Also, focus on optimising for voice search as more users use voice assistants to search online.

Insufficient or Ineffective Content

The Challenge

Content that doesn’t engage visitors or fails to address their needs can result in high bounce rates and low conversions.

Uncommon Solution

Integrate Biometric Feedback. Use facial recognition or eye-tracking software to gather real-time data on user reactions. This data can help you understand how visitors interact with your site and what content holds their attention. Use these insights to create high-quality, engaging content that addresses your audience’s needs and interests.

Additional Actions You Can Take

Use user-generated content (UGC) like reviews, testimonials, and social media posts to build credibility. Also, consider interactive content like quizzes, polls, and calculators to make the experience more engaging and personalised.

close up photography of rainbow rays on eye

Weak Call-to-Actions (CTAs)

The Challenge

If your CTAs are unclear, unappealing, or hard to find, visitors may leave without taking any action.

Uncommon Solution

Incorporate Multi-Sensory Experiences. Enhance CTAs with audio cues or subtle vibrations for mobile interactions to create a more immersive experience. This can draw more attention to your CTAs and encourage visitors to take the desired actions.

Additional Actions You Can Take

 A/B test different CTA designs, placements, and wording to find what works best for your audience. Also, use urgency and scarcity tactics (e.g., limited-time offers) to prompt quicker actions from visitors.

iphone, hand, screen, mobile phone biometric feedback

Lack of Social Proof


Without testimonials, reviews, or case studies, potential customers may not trust your business enough to convert.

Uncommon Solution

Emphasize Sustainability and Ethical Design. Highlight your commitment to eco-friendly and ethical practices, which can attract environmentally conscious consumers. Promote transparency about your efforts and achievements in sustainability, adding a layer of credibility and trustworthiness to your brand.

Additional Actions You Can Take

Use social proof widgets that show real-time customer activity, like recent purchases or live visitor counts. This adds credibility and shows that others trust and engage with your brand.

social proof

Inadequate Analytics and Tracking

The Challenge

Without proper analytics, it’s hard to understand where your website is failing or succeeding.

Uncommon Solution

Utilize Advanced Analytics Tools. Go beyond basic metrics and use advanced tools that provide deeper insights into user behaviour. Look for patterns and trends that can inform strategic changes to your website. Regularly review and refine your strategy based on these insights to continuously optimise your website’s performance.

Additional Actions You Can Take

Use heatmaps and session recordings to visually understand how users interact with your site. Also, use predictive analytics to forecast future trends and behaviours, helping you proactively optimise your website.

graphical user interface, advanced analytics tools

Limited Promotion and Marketing

The Challenge

Even the best website won't perform well without sufficient promotion and marketing efforts.

Uncommon Solution

Leverage Emerging Marketing Technologies. Explore innovative marketing strategies such as AI-driven content creation, personalised email campaigns, and influencer collaborations. These can help you reach a broader audience and drive more traffic to your site.

Additional Actions You Can Take

Use marketing automation to streamline your efforts and ensure consistent engagement with your audience. Also, explore new channels like podcasts and webinars to reach potential customers in different formats and contexts.

So What Next?

Addressing the common challenges of an underperforming website requires a mix of traditional and unconventional approaches.

By focusing on emotional design, integrating biometric feedback, emphasising sustainability, applying neurodesign principles, and incorporating multi-sensory experiences, you can create a website that stands out and engages visitors in meaningful ways.

Take action today to revamp your website. 

By exploring these uncommon perspectives, you can transform your site into a lead-generating powerhouse and achieve the results your business deserves.

Don’t let a lack of leads hold your business back  start implementing these strategies and watch your online presence flourish!

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