When it comes to growing your digital presence and brand exposure, it all comes down to one word. Reach. Trying to maximise your reach online means getting your brand, products, and services in front of as many eyes as possible.
Whether it's through advertising, your website, videos or social media. Depending on which avenue you wish to pursue there are tips and tricks to help you gain as much reach as possible.
Since the turn of the Millenium, having a digital presence online has started to become a critical must-have for any business.
However, also as the years have gone on the respective markets and industries have become more saturated with websites and businesses.
This has made it harder than ever before to battle your way through all of the digital white noise and try to reach those you are really targeting. And so today we are going to focus on some quick wins to help you maximise your reach.
Focus on your content quality
When it comes to the content either on your social media, website, or adverts, focus on quality. Forget quantity for now and focus purely on quality.
The sheer number of blogs and articles that are shared each day is well into the millions and so you're going to want to rely on the quality of your content to differentiate yourself.
Make sure that each piece of content that you're creating is of value to your audience, and at the same time should focus on being the best in its industry. Evergreen content is also very valuable and will ensure the longevity of your content.
Make sure you know your target audience
When it comes to adverts, whether on social media or through search engines, make sure you know who to target. You could literally be throwing money away if you're just running a general campaign targeting everyone.
Take some time to do some research and understand who your target market is.
- Do they fall within a certain demographic?
- Do they have a common interest?
- Do they come from a certain area of the country?
- Is there certain times that a lot of them are online?
The more answers you can garner together the more specific you can target your adverts getting reach to those to whom your adverts will appear.
Maximise reach through an influencer
As we have touched upon in our other blog Should You Use Influencer Marketing, employing the services of an influencer on social media is a great and cost-effective way to expand your reach.
It's also a great way to drive traffic to your social pages and/or website. It is cost-effective as if you find an influencer that is in your industry, their audience will share a common interest towards your industry which means you have a related target audience there and then ready.
Good old SEO
It is one of the main sciences behind organic ranking, and implementing SEO into your website effectively and consistently means that you will be appearing in more and more organic searches linked to your brand, services, and products.
This in turn means that your reach is being extended and you are driving more and more traffic to your website. If you want to know more about the importance of SEO find out more here The Importance Of SEO And It’s Benefits.
Repurpose your content
One way to maximise the value of your quality content is to repurpose it How To Repurpose Your Online Content Effectively. Doing this means that your quality content then gets to reach a much wider audience and can take the form of different formats which include videos, images, articles, newsletters, lead magnets, and much more.
It also helps to increase your overall ROI and can save you time in having to create brand new fresh content each and every time you need some content either for your website or for your social media channels.
Today we have covered just some of the ways in which you can maximise your reach online. Having an expansive and influential digital presence online as a business gives you the best chances of driving traffic to your website, converting these to leads, and then securing the sales.
There are many more ways in which you can further grow your reach but these are some of the most common and proven methods.
If you want to know more about how to drive more traffic to your website and to increase sales within your business, let's have a chat.
I've helped businesses across the country grow their sales and expose their brand to grow their business overall and achieve their goals.