Why Missing lettr should be part of blog strategy

What is Missing Lettr?

If you create and curate blog content either for your website or for your client's websites, there are many useful tools out there that can help inspire you to create more content and repurpose your existing content. One such resource is called Missing Lettr. It helps you build campaigns by using its own unique AI to pull snippets from your existing content.

These snippets can then be used to be published over your various social media channels and blogs over many months. Allowing you to maximise your content and enhance the repurposing process. Their default 'campaign' will initially extract 9 of these snippets. However, you can tailor your campaign to your own needs and requirements.

Why should I use Missing Lettr?

Content marketing and blogging are some of the most cost-effective strategies to start getting your brand noticed, gain exposure and drive organic traffic to your website, as well as being an integral part of your overall SEO strategy. And using Missing Lettr does allow you to snip out the most important parts of your content ready for it to be shared on your social media channels.

Omnipresence is an essential part of any marketing strategy. Making sure that your business has an online presence every and anywhere. And when it comes to social media, your audience won't have the time to and probably don't want to read blogs. They want you to get straight to the point. And that's where Missing Lettr comes in. Getting the key pieces of information from each of your blogs and extracting them so they can be shared on social media.

You should be blogging already

If you're not already blogging, you're seriously missing a trick and this could also be why your marketing strategy isn't as successful as it really could be. No matter what industry you're in, blogging is beneficial. It allows you to keep your readers informed of any service, business or product developments.

It also means that you're providing the major search engines such as Google with fresh, engaging content. Something their algorithms like very much and can help improve your SEO ranking and limb up those search rankings. Whilst, at the same time, is a great way for your website to bulk content and to fill pages out.

Blogging can also be used to answer those very key questions that your prospects and customers are always asking. It can be a great way for you to also tell a story about your business and what your aim is, helping to get across your mission statement and start building relationships with prospects.

In a study carried out by Hubspot, around 82% of businesses interviewed say that they carry out content marketing. With around 10% saying that they don't. This 82% is an impressive 12% up from the previous year’s score of 70%. Showing that there is a huge adoption of content marketing in recent years.

What are the features of Missing Lettr?

Various features are included within this package. The first is called drip campaigns. This is the main feature of the resource that will turn every blog post that you right into a social media post by extracting key information using artificial intelligence to pick out the key parts that would be most effective shared on social media.

It also can integrate with various social media scheduling tools so that the whole process can be intuitive and automated. Meaning that in reality, all you would need to do would be to continue blogging as you normally do and it will take care of all of your social media content. Of course, we recommend reviewing the campaigns to make sure that the information extracted is going to be useful.

Gain insights

There is also an insightful analytics feature on Missing Lettr. It allows you to monitor your performance on social media from the campaigns that it has been running for you. This can allow you to review and see what drop campaigns have been the most effective and on which of your social media platforms.

From this, you can start to pick up on which campaigns are the most successful, but the AI within the software also starts to learn. It even goes as far as to report on your audience, giving you information such as location, browser and what operating system that they are using.

In summary

Summing everything up, Missing Lettr is an incredibly powerful piece of software that can help you repurpose your existing blog content, adding more lifespan onto your content and also helps you with your social media campaign. It's a huge boost for those who are new to content marketing and those who have been using content marketing for a while.