• Home
  • |
  • Blog
  • |
  • How To Repurpose Your Online Content Effectively

September 21, 2020

How To Repurpose Your Online Content Effectively

Why you should be repurposing your online content 

You may just think that once you have written a piece of online content and posted it, that's it. Job done. Well, in part it is. Your blog is up there and can be viewed. But did you know it can also be repurposed?

This saves you having to create some brand new content each and every time you want to write a blog. Of course, you should be creating fresh content as part of your SEO strategy anyway.

 But not all the time. Repurposing your content can save you time that would be taken up writing a blog.

One way of repurposing a blog would be to initially post it on your website. And then, a few weeks down the line to post it on your Facebook page for example. This is beneficial for two reasons.

Firstly you're not bombarding them across multiple platforms at the same time with the same message.

Secondly, you're reinforcing your message to those who have been it.

What online content should you be repurposing?

When it comes to repurposing your content you ideally want to be aiming for your evergreen content. Now, what do we mean by evergreen content? Just like the tree never loses its colour, the message you're trying to get across in that blog never loses relevance.

It could be tips on how to solve a software issue or a how-to-guide of getting yourself set up on let's say a new CRM system.

 The reason evergreen content is the most desirable form of online content to be repurposed is that that when you re-share it on another platform, it is still just as relevant as when you first posted about it. And when you go through your content, you might actually be pleasantly surprised as to how much of your content is evergreen.

Missingletter is a great tool for sharing your evergreen blog posts across multiple platforms, you can check out more information about it here

Another factor you should take into consideration when deciding what content to repurpose is how popular were the posts.

Go into your analytics and find which posts attracted the most traffic and engagement when they were initially posted. You may also want to find a post you've written in the past that you can expand on.

For example, if you've recently written a post on how to optimise a website for Google, you could then write a later piece following an update to Googles algorithm.

Review your existing posts

As much as you may hope for every post you write to be 100% accurate. Over time you should go back and read over these posts. Has anything changed or been discovered since that could possibly go against the points that you initially made?

If so why not write a new post updating your audience on this discovery and what has changed since your initial post and the reason for the change.


5 Free Marketing Tips to Boost Small Business Visibility

5 Easy Ways to Instantly Get More Eyes on Your Business (Without Paying for Ads)Ever feel like you’re showing up online, posting your heart out… and still hearing crickets? 🙋‍♀️ Trust me, you’re not alone. When I first started, I thought that if I just posted more, the right people would magically find me. (Spoiler

Read More

Best social media scheduling tools for small businesses UK

Best Social Media Scheduling Tools for Small Business UKRunning a business solo? It’s a bit like juggling flaming torches while riding a unicycle. On a tightrope. Over crocodiles. With one eye closed. You get the idea. One minute you’re answering emails, the next you’re knee-deep in receipts, wondering if you posted on LinkedIn this week—or

Read More

How Small Business Owners Stay Motivated With Technology

Why Motivation and Productivity Are Challenges for Small Business OwnersRunning a small business can feel like a never-ending uphill battle. Some days, you’re on fire—ideas pouring out like an over-caffeinated brainstorming session. Other times? Well, you’re slogging through emails, fighting off procrastination like it’s a full-time job. Motivation is fickle. Productivity? Even more elusive. But

Read More

Small Business Stuck? Try These Digital Marketing Strategies

Game-Changing Digital Marketing Strategies Every Small Business Should UseI remember sitting in a small, cluttered office with one of my very first clients an NLP Master Practioner named Karen. She’d spent months trying to get her business noticed online, pouring time and energy into social media posts, an attractive website, and even paid ads, but

Read More

Small Business Online Marketing Strategies

Small Business Online Marketing Strategies Ad Tactics That Actually Work (No Magic Wand Required)Let’s be honest, navigating the world of online marketing for small businesses is like trying to find your way through a dense forest without a map. It’s overwhelming, confusing, and sometimes, downright frustrating. But, weirdly enough, it doesn’t have to be.The thing is,

Read More

The Hidden Cost of Growing Your Business

Why Success Creates More Problems (And How to Manage Them)Growth is the ultimate goal for most business owners. But what many don’t realise is that with business growth comes a new set of challenges and obstacles. In fact, the hidden costs of business expansion often catch entrepreneurs off guard.So, while scaling your business may sound

Read More
/