Many small business owners struggle with their social media marketing as they don’t plan their content
and they also can find it difficult to remember to post consistently.
So how can a tool like Buffer benefit your small business?
Well if you are a small business owner Buffer could be a lifesaver for you as it allows you to schedule your
social media in advance, so you can create and share your posts while you on the move.
Just think you will be able to schedule up to a month or more social media content and remove the worry of
remembering to schedule every day.
This consistency will pay off for you big time as it frees up your time to do other things which will help your business grow, so let’s dive in.
How To Set Up Your Buffer Account
First, you need to go to Buffer.com
Once here you have the option to sign in if you already have an account, or you can start your 14-day trial
by clicking get started now
On this page, you can choose which package you want to select for your 14-day trial,
once you have done that
you will be taken to a signup page like the one below
Then finally some market research so they can establish how you found out about their great company.
Once you have done this it will then ask you to connect your social media accounts, for the purposes of this example I suggest you start with Facebook first
Understanding Your Buffer Social Media Dashboard
Great now your in, let’s take a look around the dashboard
On the top bar, you will have the two options to publish and analyze.
I would not worry too much about Analyze it is a great product as it will
Measure social media performance, create gorgeous reports for your clients if you decide to turn
this into a business it will also make recommendations to grow reach, engagement & sales.
But it costs more money and you don’t need it yet
So we will focus on the publish option
On the left-hand side you will see your social media accounts and then to the right of that you have:
Queue, which will show you below the number of posts that you have scheduled and the date and time they are
due to go out.
Analytics which will show you past posts and also give you performance data
such as the number of likes, shares and comments.
Drafts which is a great option if you have a team and you want to collabarate and manage the platform
Settings which allows you to shorten your links, add google analytics tracking which is particular
useful if you are sharing content from your website and shuffle queue, which will allow up to 200 scheduled posts to
be posted in a random order
If you have not noticed, when you press settings it also gives you another two options to choose from
Posting schedule allows you to set the days and times that you want your content posted.
Top Tip* If you already have a Facebook page, take a look at your insights for the page and this will
tell you the best time to post on each day.
Reconnect is if you need to reconnect your Facebook account with Buffer
How To Add Facebook Posts To Your Buffer
Adding a post is pretty simple all you do is go back to the queue option.
You click in the box what would you like to share and it will open a window like this
If you have more than one social media account connected, just select the one you want to use.
You can only post to one twitter account at the same time
Choose an image from your computer or device
Type in your content and then click the add to queue option.
If you click the little down arrow you will have additional options to choose from, share now, share next or
You can also schedule a post if you scroll down to any of the dates and click the option schedule a post.
Once you are set-up and running I suggest that you also download the Buffer Social media App, this will ensure that you never run out of content as you will be able to schedule posts on the go.
How to use Buffer for social media marketing on your phone
Download the app and connect all your accounts
you will then met with a screen like this
On the bottom bar, you will have similar settings as the desktop version
Content which is where all your scheduled posts are.
Collaboration which is available on Buffer business and is good if you have a team of people
The blue + button which is what you press if you want to add content
Analytics which will show you your old posts’ performance
Settings where you can change post scheduling, amend timezone, shuffle or pause your queue and reconnect your account
To add a post to your queue just click the blue + add an image and your text, then you are good to go.
Buffer will ask you for access to your phones photo library, accept then simply choose an image.
If you have images that you don’t want to use, as an alternative if you press on Unsplash in the right-hand corner you will be able to choose from a good selection of copyright-free images.
Choose your image, then write your caption and your good to go.
See the video below to see how quickly you can schedule a post to Buffer from your phone.
So is Buffer right for your social media marketing?
I suggest you give it a go and start using it, my own experience tells me that you will enjoy the freedom that it can bring and also relief, knowing that your content is going out at least once a day.
Would you like to become a Buffer Social Media Scheduling wizard Pro in less than 90 minutes?
If so then you need to download the pdf of this blog post and grab yourself the bonus report
Learn how to:
Schedule posts to more accounts in one go.
Create 30 days of content for your Buffer calendar
Fine-tune Buffer, so it automatically posts for you without you even being involved
How to use Buffer to automate your website blog promotion
And much more……..
Take a look here, you will be a Buffer Social Media Scheduling wizard in no time at all.
Get your copy here Buffer Pro Secrets
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