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December 7, 2020

Plan Your Marketing Strategy For Your Small Business

The key to success with any small business is to create a marketing strategy. Make sure you’re prepared for every eventuality. Envisage your business journey. Plan where you want to be and how you are going to get there.

A big part of growing your small business is through marketing. And as a small business, you need to have your marketing strategy in place. There are many different strategies that can be adopted depending upon your business itself.

However, each of these strategies can be beneficial if executed correctly.

Let's look at some of the marketing strategies you may want to adopt.

You may already have a strategy in place or none at all. Regardless if you are set up in business, the key to growth could be changing your marketing strategy.

Now a big concern for small businesses as you will appreciate is the budget for your marketing. Typically when business owners hear marketing, they imagine the cost. Having to fork out thousands of pounds on PPC and social campaigns.

However, that doesn’t have to be the case. Some alternative marking methods and strategies can be equally as powerful and a lot cheaper.

One thing to know straight from the off is there there isn’t a magical small business marketing strategy. There is no one set strategy that will guarantee your business success and growth. Instead, it all depends on your particular situation and the execution of the strategy. Even some of the most popular strategies can fail if they aren’t implemented correctly. Here are some of the marketing strategies you may want to adopt as you are starting off.

Sign up to Google My Business

As a small business, it’s more than likely that you’re going to want to target local sales to start off with. And one of the best tools for this is Google My Business.

For example, if someone were to type in ‘Website Designer Birmingham’. It would immediately above the organic search results list businesses in the area and link you to their website.

 This not only familiarises them with yourself as a local business but also can build trust and rapport from the sort. 

Attend some local networking meetings

Although at the moment it may not be viable due to COVID restrictions. When normality returns why not attend some local networking meetings.

It should be noted that you shouldn’t attend solely with the focus of going in there to get sales.

Instead, this helps you meet other like-minded small business owners. And the benefit from this is that you can now start to grow your brand. And the rapport you can build with other small business owners can lead to them giving you referrals. 

Get your offers and promotions on coupon sites 

Consumers more than ever before will look to save wherever they can. Either through discounts or coupons.

That’s what has led to coupon sites becoming so big. Some consumers will actually leave their baskets and go elsewhere if they find that there are coupons for one of your competitors.

To avoid this, why not have some coupons advertised on these sites for both new and existing customers? 

Invest in CRM software to improve your communication with prospects and customers

CRM stands for customer relationship management. It’s a system that allows you to track interactions, sales and feedback with both leads and existing customer.

This allows you to have more of an insight into how you can improve on your existing relationship with that person and it can also build a background into what type of customer they are. 

Identify your target market

Find out who you are targeting it towards.

What is your target demographic?

What are their interests?

Where do they spend most of their time?

Once you have the answers to these questions, you can then more effectively plan your marketing campaigns.

After all, you don’t want to be spending money on marketing campaigns that are targeting people who aren’t even remotely in your target demographic.

These are just some of the marketing strategies that can be implemented in your small business. Some may work and some may now. Some may be applicable to your business and some may not. It all depends on analysing your businesses current position and where you want to be.

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