One of the key rules in business is to be prepared. You should be prepared for all areas of your business. This not only helps you to pro-actively manage processes. But also at the same time to help you react should unforeseen eventualities arise. And another area that you can prepare in is marketing.
Marketing is one of the main ways to grow your business. It not only helps spread the message of your products. But also about your business and even you as a business owner. It can really promote what your business is about and why you do what you do.
However, when it comes to marketing your small business, you need to have a plan in place. And that is precisely why you need to have a marketing plan in place.
Today we take a look at what a marketing plan is and how you can integrate this within your business.
What is the marketing plan?
In a nutshell, it's a report that allows you to have oversight over your businesses marketing strategy. It also allows you to see what your strategy is either over the upcoming week, month, quarter or even year.
This then allows you to adapt for certain times of the year when you may be busier. For example, during the festive period if you're in retail. It also allows you to optimise campaigns. It also allows you to constantly monitor your businesses position. Whilst at the same time being able to analyse competitors and their marketing behaviour.
What's included in the marketing plan?
A marketing plan will vary from business to business. However, there is a common set of information that should be included. These include:-
Writing the plan
When it comes to preparing and writing your marketing plan. Usually, there is a set structure to follow. This not only helps to segment all the different parts. But at the same time makes it more digestible for any third parties or marketing support who want to read about your marketing plan.
However, when it comes to a comprehensive thorough marketing plan you will want to follow the structure:-
Tips for creating your marketing plan
When creating your marketing plan, there are some best practices that you should remember to keep it clear and concise. These include:-
- Keep the font, style and icons that you're using are consistent. You don't want it to vary too much as the inconsistency can not only be distracting but can also detract attention from your plan itself.
- Again this goes for the colour scheme you're using. Try to use a colour scheme that complements any schemes already linked to your brand logo and business identity.
- Make sure that it is available as a PDF - sharing through OneDrive or Google Docs isn't always practical as not everyone shared and uses the same systems. Having it readily available to download as a PDF means that it is easily accessible by anyone and everyone. After all, the last thing you want is someone interested in your marketing plan not being able to read it.
How Love Sales Hate Selling Can Help You
The Love Sales, Hate Selling Academy
Look over my shoulder while i show you the tweaks you can make to your business to start generating more leads today. It really is as simple as understanding what to look for and then applying the learning to your business.
You will also have a direct line to me to ask any questions you have about online marketing
No matter what industry you're in. Every single business, regardless of size, needs a marketing plan.
It's not just a box that must be ticked. It helps you forecast your marketing strategy and also helps you react to anything that may pop up on the way.
Today we have covered what a marketing plan is, why you need one and some best tips.
If you want to know more about how it can help your business, why not get in touch.
We can arrange some time to have a chat about your business and discuss some of the methods you can implement to start seeing growth.
Would You Like To Generate More Leads And Convert More Sales In Your Business?
In principle It is easy to grow your business, say the experts.
All you need to do is generate more leads and convert more sales.
But unfortunately, that is easier said than done for most small business owners.
You see most small business owners don’t understand online marketing, they constantly feel overwhelmed by the constant barrage of information that is delivered to them almost daily, and they are tired of throwing good money after bad, chasing the latest marketing trend that is going to make them millions.
Is it any wonder that most small business owners quit their business after 3 years.
Well if this is YOU, it does not have to be like this.
Take a look below at what the Love Sales Hate Selling Academy can do for you and your business
Let me help You grow your business and remove the tech overwhelm that is stopping your business growth.
Love Sales Hate Selling Crash Course
Love Sales, Hate Selling Crash Course
Finally it is time to remove overwhelm and the frustration of not knowing what to do next with your marketing. This online course is designed to help you generate more leads from the activities you are already doing, as well as convert more sales from the conversations that you're already having.