What is content sharing?
Content sharing is a process of distributing content across different channels.
One big benefit is it helps increase visibility and awareness of your brand and business.
It also involves using many platforms to maximize the reach of your content.
Your goal is to create a diverse portfolio of content that attracts more people to your website. While increasing the chances that they will buy your product or service.
Why sharing content is important.
Sharing is caring. You may have heard this before, but it’s true. Sharing is not only caring for the person you are sharing with, but also for yourself.
Using social media to share your new content is a way to get your business out there and make an impact in the world.
Social media has become an integral part of our lives in the 21st century. It has become a platform where businesses can promote their products or services.
It's also a great place to keep your customers and followers up-to-date on current events in your business.
Social media also allows you to connect with prospects who need your solution for the problem they are currently facing.
SO what are the benefits of content sharing on social media
So it's pretty obvious, if you share your content on social media there is a likelihood it will get seen by more people, and it may result in the reader, taking an action that is positive for your business.
Maybe they will follow the link back to your website or landing page.
Or they may even DM you in their eagerness to get more information from you.
Don't laugh it's happened to me many times!
Now this doesn't mean you posting content in one place on Facebook
You need to do some research on other social media platforms including Facebook groups that will allow you to share your content in their group.
Trust me there are 1000's to choose from.
Many of these groups will allow you to post new content many times per week. Yes I agree marketing can be boring and repetitive, but if you make it part of a regular process you will soon get used to it
What else can you do?
There are many other platforms and websites that allow you to share your content. Most of them offer a free option, the only thing it will cost you is a little time to set them up.
Google Business Page
Is the best known and a powerful tool in your arsenal if you do business in your local area. If you post to your Google business page regularly, you will soon start to see an increase in your website visitors.
The great thing about having a Google business page, is that you don’t need to have a physical location. So you can create a listing and still get found for the keywords and services that relate to your business.
If you are a business that serves a local audience and you're not on Google Business Pages, then you are missing a trick.
Maybe you don't no how to set up your google business page properly, well don't worry, I've got your back.
I recently put together a cheat sheet which will teach you how to set up your Google business page correctly first time.
If you want a copy of my Google business page cheat sheet you can get it here.
Another great tool for sharing your content is Missing Lettr.
This nifty piece of software grabs your new blog or YouTube video captions and creates a campaign that repurposes your content over 12 months.
All you have to do is pop into your campaign dashboard and check they are ok then launch your campaign.
The great thing about Missing Lettr is it will share your content across your social media platforms.
Depending on your level of account you can repurpose your content for up to 5 platforms and even republish on medium.
You can have a free trial with Missing Lettr and get used to using it first before you commit to a paid membership.
I earn a small commission if you click this link and make a purchase at no additional cost to you.
Then you have Triberr, which does a similar thing to Missing Lettr, but it only repurposes blog content, not video.
The great thing about Triberr is you can share content with your audience from other content creators.
You can also join Tribes which is a community of content creators who will distribute your content to their audience.
You can have a free trial with Triberr to get used to using it first before you commit to a paid membership.
You can check out TRiberr here
Easy Steps For Sharing Your Content.
Decide what groups and platforms you want to share your content with.
Create a bookmark on your browser bar, and save all the web links in the new bookmark you have created.
When you're ready to publish a new blog post or video, you can go to each platform or group and share your content straight away.
It isn’t as complicated as it sounds!
I created my own system for distributing content and it took me months to streamline it, and it works for my needs. My system also brings in a steady supply of prospects and customers.
When I create new content, I follow a step by step process, my marketing takes me an hour a week and I still get my content everywhere.
You can read a full explaination of my content sharing process here.
I have created a membership club where I teach business owners the above system.
It means that they are able to create content in less time and share it across multiple places. Take a look if it's something that could help you LSHS Content Club