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January 11, 2021

Marketing Support For Small Businesses

A key way of growing your small business is through marketing.

 In other blogs, we have touched on what strategies can be implemented in your business and what tools are at your disposal. 

Today we are going to look at what marketing support is there for you as a small business.

As sometimes it can feel like you're swimming against the current and that when you're looking for support, to market your small business there isn't any. However, that couldn't be further from the case.

So let's look at what marketing support is there on hand for you and your business and how it can help your business grow.

It's important to note that these aren't all of the support tools that are out there. What we have done is taken some of the most popular tools to introduce to you so that you can decide for yourself which ones may be of use to your business and your marketing strategy.

So below you'll find a list of some of the most popular marketing support tools...

Understand your customer behaviour 

Analytics - this is a great way to not only understand the behaviour of your consumers but also your website. It allows you to break down the customer journey and gain valuable insights. If you don't have analytics set up you're missing out on a treasure trove of both information and data. You aren't able to see the reason why customers are and aren't buying from you. From what pages they're bouncing off the most. 

understanding the customer journey can't be done throughly without analytics

It's quick, easy and free to install Google Analytics on your website to start understanding their behaviour today. If you would like to learn how to install google analytics on your website take a look here.

Understand how well your email marketing is doing - email marketing is an incredibly powerful way of marketing your business, promotions, services and products. Despite in the introduction of other ways of marketing such as paid ad's and social media, the art of email marketing has stood the test of the time and is still one of the most powerful ways to market your business.

There are free support tools such as Mailchimp that allow you to keep an eye on how your campaign has performed including how many emails were opened and in what time frame.

It is also very important what financial support tools you will use in your business to take payments from customers.

There are a multitude of payment providers online, like Stripe, Paypal and numerous others.

I personally use Pockit for all of my online transactions as it provides a buffer between my bank and the internet.

The big benefit is that I don't have to provide my bank details for any online payments.

You can find out more about Pockit here

marketing support for small business

Ensure that the message is clear

  • Ensure that the message that you're trying to get across to your audience is clear and concise. The last thing you want to notice after an email marketing campaign has been launched or a blog that has been live for a week is that it is full of grammatical errors and it just seems like you've been waffling on and not quite got to the point. Grammarly is a free support tool that allows you to check your grammar, spelling and structure before you post something.

  • Find out which forms are working on your site and which aren't. OptinMonster is a great way of A/B testing forms on your site. A/B testing is a hugely valuable strategy of testing assets on your website before making a decision. For example, you can test two different formats/styles of forms on your website. To see which was used the most and which led the most conversions allowing..
  • Offer more customer service channels - it's widely known that consumers want an answer sooner rather than later. Giving them a turnaround of 3 to 5 working days can frustrate them. Having a facility such as Live Chat on your website allows you to respond to customers queries in real-time. Meaning that they will have their query answered there and then so they can then go on to make a decision..

Get Support Today 

Some of these support tools you may be using already. Some you may not have even known about. And some might not be a perfect fit for your business and your industry.

A lot of these marketing tools are either free or at a low monthly cost. Meaning that you're not having to spend big at all to garner the support you need to grow your business.

If you want to know more about what other marketing support is on offer for your small business why not have a chat with me.

We can take a look at the position your business is in at the moment, what support you're being given at the moment when it comes to your marketing and what support resources currently aren't being utilised by your business. 

From there a plan can be made going forward. Of how you can use these support resources to grow your business and optimise your marketing

Would You Like To Generate More Leads And Convert More Sales In Your Business?

In principle It is easy to grow your business, say the experts.

All you need to do is generate more leads and convert more sales.

But unfortunately, that is easier said than done for most small business owners.

You see most small business owners don’t understand online marketing, they constantly feel overwhelmed by the constant barrage of information that is delivered to them almost daily, and they are tired of throwing good money after bad, chasing the latest marketing trend that is going to make them millions.

Is it any wonder that most small business owners quit their business after 3 years.

Well if this is YOU, it does not have to be like this.

Take a look below at what the Love Sales Hate Selling Academy can do for you and your business

Let me help You grow your business and remove the tech overwhelm that is stopping your business growth.

Love Sales Hate Selling Crash Course

Love Sales, Hate Selling Crash Course

Finally it is time to remove overwhelm and the frustration of not knowing what to do next with your marketing. This online course is designed to help you generate more leads from the activities you are already doing, as well as convert more sales from the conversations that you're already having.

Click here to learn more

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